Kendall Jenner has come a long way from her early days on Keeping Up with the Kardashians. Now 27 years old, her estimated $74 million net worth in 2024 seems to accurately reflect her rise to modeling stardom and business success. But how did she build such wealth at a young age? What exactly has driven her income year after year? Let‘s take a closer look at the roots of Kendall‘s prolific career so far.
Kendall‘s Background: A Star from the Start
Before dominating catwalks, Kendall grew up in the spotlight. Born in 1995 to Kris and Caitlyn Jenner, she appeared on Keeping Up with the Kardashians starting at age 12 alongside her famous siblings. Though shy as a child, Kendall quickly became a fan favorite on the hit reality show.
"I was always the quiet one in the family," Kendall told Vogue. "But with modeling, you speak with your body."
Perhaps this quiet drive fueled her determination to build a career beyond just reality TV fame. Early on, she leveraged the show‘s visibility to gain social media followers and land modeling gigs. But she put in the work to reach even greater success.
By 14, she signed with the prestigious Wilhelmina modeling agency. By 16, Vogue dubbed her "the One to Watch." And by 18, Forbes named her one of the top-earning models on earth. Kendall‘s rise to the highest echelons of fashion soon skyrocketed her income.
So how much is she earning today at the height of her career? Let‘s analyze the numbers.
Breaking Down Kendall Jenner‘s Major Income Streams
Unlike many celebrities, Kendall does not rely on just one or two income sources. Her money comes from diverse, complementary streams that reflect her multimedia success.
Runway and Print Modeling – $13+ Million per Year
- Walked her first New York Fashion Week at age 18.
- Has modeled for brands including Chanel, Givenchy, Calvin Klein, Marc Jacobs, and Fendi.
- Gets paid upwards of $300,000 per runway show.
- Has appeared on the cover of Vogue alone over 20 times.
- Earned $22 million in 2022 from modeling according to Forbes‘ rankings.
Kendall‘s career took off in 2014 when she walked for Marc Jacobs and Chanel in the same week. With her slender 5‘10" frame and signature Jenner look, designers clamored to book her. Even at the peak of her career, she still draws in around $13 million annually.
Endorsements – $15 Million Deals
- Has represented companies like Adidas, Estée Lauder, and Proactiv
- Landed a reported $15-20 million deal with Pepsi in 2015
- Promotes products to her 274 million Instagram followers
- Often posts sponsored content on social media
Jenner‘s massive social media following allows her to ink multi-million dollar endorsement deals. She likely makes 8 figures yearly from various sponsorships and partnerships.
Reality TV Salary – Up to $4 Million per Season
- Appeared on Keeping Up With the Kardashians for 14 years
- Earned estimated $4 million per season before show ended in 2021
- Reruns, syndication deals, and streaming still provide residual income
Long before high fashion deals, Kendall earned steady paychecks from filming KUWTK. As a main cast member for over a decade, she banked up to $4 million annually.
Business Ventures – 818 Tequila
- Co-founded tequila brand 818 in 2021 and became creative director
- Company valued at $1.5 billion as of 2022
- Reportedly owns 8% stake worth around $120 million
With her name attached, Kendall‘s tequila quickly joined the celebrity alcohol market. She smartly invested early and owns a share now worth 9 figures.
How Kendall‘s Wealth Stacks Up to Her Sisters
Within her own family, Kendall has plenty of competition when it comes to net worth:
- Kylie Jenner – approximately $750 million
- Kim Kardashian – around $1.8 billion
- Khloe Kardashian – estimated $60 million
- Kourtney Kardashian – approximated $65 million
Kylie and Kim surpass Kendall substantially, achieving billionaire status through Kylie Cosmetics and Skims respectively. But among the siblings, Kendall still secures an impressive spot at #3. Her modeling career sets her apart from her sisters who earn mostly from brands they have created. While not yet the richest, Kendall‘s fortune is steadily rising year over year.
Kendall‘s Career Earnings Year by Year
To understand Kendall‘s accumulating wealth, let‘s look at how her annual income has grown over time.
| Year | Total Earnings | Milestones |
|---|---|---|
| 2016 | $10 million | First appearance on Forbes Top-Paid Models list |
| 2017 | $22 million | Named world‘s highest-paid model by Forbes |
| 2018 | $22.5 million | Walked for Victorias Secret Fashion Show |
| 2019 | $22.5 million | Partnered with oral care brand Moon |
| 2020 | $22.5 million | Launched 818 tequila brand |
| 2021 | $45 million | 818 tequila valued at over $1 billion |
| 2022 | $74 million | Named #1 highest-paid model by Forbes again |
Kendall‘s bank account has steadily expanded thanks to major modeling contracts, endorsements, and business deals. Last year alone she tacked on about $30 million.
Why Kendall‘s Net Worth Reflects Her Success
With fame and fortune raining down, some may wonder – has Kendall‘s career so far truly earned her $74 million net worth? Let‘s review a few factors:
She Works Nonstop – Even after making it big, Kendall continues walking runways and starring in campaigns. Her work ethic never wavers.
She‘s Adaptable – Starting on TV then elevating to high fashion shows Kendall‘s versatility. She transitions smoothly across mediums.
She‘s Business-Minded – Beyond just modeling, Kendall invests in startups like 818 tequila and strikes lucrative endorsement deals.
She Leverages Fame – Kendall smartly capitalizes on her huge following and the Jenner/Kardashian name.
She‘s a Pop Culture Fixture – Tabloids and social media keep Kendall relevant between jobs. She maintains her visibility.
She Stays On Trend – As fads come and go, Kendall adapts. She keeps her image fresh and appealing.
So in short – yes, Kendall‘s astronomical net worth accurately reflects her nonstop drive, business savvy, and ability to evolve. Her prolific career shows no signs of slowing down at just 27.
What‘s Next for Kendall Jenner‘s Career and Fortune?
As a member of pop culture royalty, Kendall has plenty of potential career moves that could further grow her wealth:
Release her own beauty or fashion line
Land a major movie role to transition into acting
Invest in health/wellness startups and apps
Start a YouTube vlog channel with tens of millions of potential subscribers
Launch a Spotify podcast to connect more personally with fans
Publish a memoir capturing her unique childhood in the spotlight
Expand her real estate portfolio – perhaps even flipping houses
Develop a charitable foundation or fundraiser using her celebrity status to give back
With her work ethic and business instincts, Kendall will never settle or stagnate. She seems motivated to continually challenge herself and evolve her brand.
Judging by her rapid career trajectory so far, we can expect her fortune to keep rising. By 30, Kendall could even potentially join her sisters in billionaire status – especially given her savvy financial moves. But beyond money, fans will be excited to see what else this talented star accomplishes in Hollywood and beyond.
Kendall Jenner‘s Success Continues to Impress
To recap, Kendall‘s estimated $74 million net worth seems right on par with her prolific, multifaceted career so far. By leveraging reality TV fame, hustling as a model, investing in startups, and leveraging social media – Kendall has built an admirable fortune and legacy by 27.
As one of the world‘s most influential models and pop culture icons, her career shows no signs of plateauing. If anything, her drive seems to grow stronger and more focused each year. While already hugely successful, Kendall Jenner‘s next decade promises to be even more prosperous.
